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Not on Instagram? Your Park Should Join

Social media can be daunting- especially without proper planning and execution.

The good news?  It’s easy to learn and if you commit to spending time improving your strategies and putting in the work, you can grow your social media accounts and get more reservations.

Instagram has become a powerful social media tool that you can take advantage of for your RV park or campground. Learn why you should consider joining and how to get started on Instagram.

What’s Instagram?

Instagram has quickly become one of the most powerful social networking platforms for individuals and business users. The app allows users to quickly share photos and short-form videos through its new Reels and story features.

Facebook and Instagram are very interconnected and both applications function in similar ways. Users who connect their accounts on both platforms can easily manage and respond to comments, interactions, and posts on both pages. Instagram is like Facebook but it has a greater focus on visual content, video, and trending topics of today.

Why Should I Use Instagram to Promote My Campground?

Marketing is no longer just about finding ways to share your information and being selfish about trying to generate new business and reach more people. Over the last few years, we have seen a shift in the way consumers connect with businesses and consume information. Today’s consumer cares about accessing information quickly and understanding the value you can provide. Stop trying to sell and focus on providing value. This can be done through entertainment, education, fun content, etc. Instagram is a great way to start sharing some of this content and incorporate it into your social media strategy.

Here are some of the key reasons every campground and RV park should be using Instagram to promote your park.

1. Generate New Leads

It seems like there’s always a new shiny toy on the horizon  Another platform that is hyped up to be the next big thing. Well, Instagram isn’t new anymore. The platform is mature. There is now enough scale and mass that you can find leads in every demographic. No matter if you target families, solo travelers, snowbirds, and more they can be found and reached on Instagram. And using newer features like Instagram Reels and IGTV can help you reach new audiences who can become potential customers.

2. Promote Your Brand

Building and promoting your campground brand can be difficult and sometimes it’s a long process. Especially when designing your logo, refining your messaging, and trying to get started sharing it with your customers. However, it might be wise to slow down and consider the following. On Instagram, the brand is at the center of everything you do. From creating your bio and profile picture to the images you use in your posts. The platform is visual and camping is a visual experience. This is one of the best places to capture your park’s experience and share it with your customers. Over time, your style will improve and your trust will grow.

3. Drive Traffic to Your Site & Get Reservations

Yes, you read that right  You can in fact get new reservations and drive traffic to your website using Instagram. It may not be as easy as Facebook and other social media platforms, but it can be just as effective. The link you have in your bio is a crucial space since it is the only place you have a clickable link. Choose this link carefully and direct people to the place that is most used. In your posts, direct people back to your website to learn more about your amenities, view more photos or book a reservation. Make you tell people to click the link in your bio so you can get the most impact.

4. Show Your Personality

People love to connect with people. Photos are such a great way to portray who you are as a person, or who the people are behind your brand. Spontaneous photos of your employees or personal photos of your life are a strong way to connect with your audience  Share build-the-scenes content and give your audience an exclusive look at your business they can only get on Instagram. This will help grow your following and make your page more popular.

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